With the goal of my vision in mind, I aim to become a 'translator' between the world of new product marketing and the world of design. Within Industrial Design I aim to become an all-around designer, with expertise in many different areas. With this knowledge, I aim for building a world with more simplicity in design. The Industrial Design master's track 'Design Leadership and Entrepreneurship' allows me to dive deeper into the world in between design and marketing. After finishing my master's, building on my in-field experience will be the next goal. Eventually, my ambition is to create my own advisory firm and work together with start-ups towards a world where design becomes personal again.